It was all
a dream.
Rachel Ama is a two-time bestselling cookbook author, food entrepreneur, and digital powerhouse dedicated to bringing bold, nourishing, and unapologetic flavours to the table. Rooted in Caribbean heritage and London’s vibrant food culture, she is on a mission to make high-quality, real food accessible without compromise.
Shortly after, she learned about the environmental impact of animal farming and how food directly affects both human health and the planet. Having already seen the transformation in her own body, Rachel went vegan overnight. From that moment, she made it her mission to bring bold, fun, nostalgic, and exciting vegan recipes to as many people as possible—giving vegetables the spotlight they deserve.
From starting on YouTube to writing two bestselling cookbooks, cooking on TV, running food trucks, and teaching in schools, Rachel has spent the last 6 years showing that plant-based food can be joyful, flavourful, and accessible to all.
Born and raised in London with St. Lucian, Sierra Leone and Welsh roots.
It all began when Rachel cut out dairy 10 years ago—a decision that completely changed her life. As a teenager, she struggled with numerous health issues and sought medical help but found no answers. Her mum, who was into nutrition, suggested that dairy might be the root of the problem. Though skeptical, Rachel cut it out in desperation—and within months, her symptoms disappeared.
Featured in
Rachel has been featured in The Guardian, BBC Good Food, Vogue, The Sunday Times, and The Grocer’s "10 Women Bringing Food, Marketing & Influencer Culture Together." She has also appeared on BBC, ITV, and Channel 4’s Sunday Brunch, showcasing her mission to make food that is both delicious and nourishing.
From selling out product drops to sharing her journey with a growing community, Rachel continues to prove that the future of food is not just about what’s on your plate—it’s about culture, health, and making real food accessible to all.
🌍 Big flavours. Real ingredients. No shortcuts. Just food that loves you back.
as seen on
ITV's - This Morning
Channel 4's - Sunday Brunch
ITV's - Bad Chefs
BBC's - The Apprentice
BBC's The Apprentice: You're Fired